Mind Meld

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Why Our Morbid Curiosity Leads Us To True CrimeWhat do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
Oct 21, 2022
12
2
Can BeReal Deliver On Its Promise?The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?
Jul 1, 2022
9
2022 Year in ReviewFavorite reads, reflections and media of 2022
Dec 31, 2022
6
2
How Did Taco Bell Nail The Mexican Pizza Comeback?The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
May 23, 2022
12

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Why Does Sonic Branding Matter?
13
2
Why Our Morbid Curiosity Leads Us To True Crime
12
2
Is Free Money Good Marketing?
7
2
2022 Year in Review
6
2
Why Is Everyone Obsessed with NFTs?
14
3
What Makes a Good Meme Last?
17
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NewCommunity
Does Twitter Really Need More Long-Form?Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
Mar 15, 2022
9
1
Can The Early Internet Explain Crypto Adoption?Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Feb 18, 2022
15
1
Why Does Sonic Branding Matter?Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Jan 20, 2022
13
2
2021 Year in ReviewFavorite writing, reading, and newsletters of 2021
Dec 30, 2021
10
1
Is There a Cooler Future for Giving Gifts?Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Dec 22, 2021
5
Is There Hope for Facebook's Metaverse?Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?
Nov 2, 2021
13
How Similar are NFT Projects to MLMs?Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?
Oct 5, 2021
9
Why Do We Love Mascots?Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a big impact?
Sep 29, 2021
8
See all

Most popular

Why Does Sonic Branding Matter?
13
2
Why Our Morbid Curiosity Leads Us To True Crime
12
2
Is Free Money Good Marketing?
7
2
2022 Year in Review
6
2
Why Is Everyone Obsessed with NFTs?
14
3
What Makes a Good Meme Last?
17
See all popular
Mind Meld

Mind Meld

New questions at the corner of marketing, technology and culture
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Mind Meld

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Mind Meld

Mind Meld

New questions at the corner of marketing, technology and culture

By Kushaan Shah
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