Mind Meld

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Swarm Deserves a Redemption Arc
My quasi-romantic and hopeful future for Foursquare's check-in app.
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Kushaan Shah
6
What Makes a Good Meme Last?
The Bernie Sanders mitten meme dominated the internet last week - but is it a meme that's meant to last in our consciousness forever?
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Kushaan Shah
Can BeReal Deliver On Its Promise?
The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?
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Kushaan Shah
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Unraveling the Mystery of Netflix's TU-DUM
 • Kushaan Shah
2
Why Our Morbid Curiosity Leads Us To True Crime
 • Kushaan Shah
2
Is Free Money Good Marketing?
 • Kushaan Shah
2
2022 Year in Review
 • Kushaan Shah
2
Why Is Everyone Obsessed with NFTs?
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3
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2022 Year in Review
Favorite reads, reflections and media of 2022
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Kushaan Shah
2
Why Our Morbid Curiosity Leads Us To True Crime
What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
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Kushaan Shah
2
Anatomy of the Mexican Pizza Comeback
The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
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Kushaan Shah
Does Twitter Really Need More Long-Form?
Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
 • 
Kushaan Shah
1
Can The Early Internet Explain Crypto Adoption?
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
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Kushaan Shah
1
Unraveling the Mystery of Netflix's TU-DUM
Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
 • 
Kushaan Shah
2
2021 Year in Review
Favorite writing, reading, and newsletters of 2021
 • 
Kushaan Shah
1
Mind Meld
Mind Meld
New musings at the corner of marketing, technology and culture
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