Mind Meld | Kushaan Shah | Substack

What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?

New Top Community

The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?

Jul 1

The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?

May 23

Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?

Mar 15

Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?

Feb 18

Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?

Jan 20

Favorite writing, reading, and newsletters of 2021

Dec 30, 2021

Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?

Dec 22, 2021

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