Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Venmo shocked the world with a free money giveaway, many praising its marketing. But can free money be a full proof marketing incentive?
NFTs have become the newest topic of conversation in tech - but what is it about the dynamics of NFTs that have made them such a hot commodity?
The Bernie Sanders mitten meme dominated the internet last week - but is it a meme that's meant to last in our consciousness forever?
We see billboards, signs, and advertisements on the go every single day - but what separates the memorable from the forgotten?
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Games like Roblox and Fortnite have brought the concept of the Metaverse into the mainstream - but what does the vision for a Metaverse mean for the…
Our sense of smell is a powerful lever for experiences - but is there a darker pattern between scents and the brands we love?
The drop-in audio chat app has seen explosive growth in the social audio movement - but will the hype last for Clubhouse?
Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Favorite writing, reading, and newsletters of 2021
Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?