Mind Meld

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Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Kushaan Shah
2
What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
Kushaan Shah
2
Venmo shocked the world with a free money giveaway, many praising its marketing. But can free money be a full proof marketing incentive?
Kushaan Shah
2
Favorite reads, reflections and media of 2022
Kushaan Shah
2
NFTs have become the newest topic of conversation in tech - but what is it about the dynamics of NFTs that have made them such a hot commodity?
Kushaan Shah
3
The Bernie Sanders mitten meme dominated the internet last week - but is it a meme that's meant to last in our consciousness forever?
Kushaan Shah
We see billboards, signs, and advertisements on the go every single day - but what separates the memorable from the forgotten?
Kushaan Shah
2
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Kushaan Shah
1
Games like Roblox and Fortnite have brought the concept of the Metaverse into the mainstream - but what does the vision for a Metaverse mean for the…
Kushaan Shah
1
We spend thousands of dollars on a product that is essentially available for free - why are we so seduced by fancy water brands?
Kushaan Shah
Our sense of smell is a powerful lever for experiences - but is there a darker pattern between scents and the brands we love?
Kushaan Shah
4
Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Kushaan Shah
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