Archive - Mind Meld

Swarm Deserves a Redemption Arc

My quasi-romantic and hopeful future for Foursquare's check-in app.

Apr 9, 2023 •

December 2022

2022 Year in Review

Favorite reads, reflections and media of 2022

Dec 31, 2022 •

October 2022

Why Our Morbid Curiosity Leads Us To True Crime

What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?

Oct 21, 2022 •

July 2022

Can BeReal Deliver On Its Promise?

The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?

Jul 1, 2022 •

May 2022

Anatomy of the Mexican Pizza Comeback

The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?

May 23, 2022 •

March 2022

Does Twitter Really Need More Long-Form?

Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?

Mar 15, 2022 •

February 2022

Can The Early Internet Explain Crypto Adoption?

Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?

Feb 18, 2022 •

January 2022

Unraveling the Mystery of Netflix's TU-DUM

Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?

Jan 20, 2022 •

December 2021

November 2021

Is There Hope for Facebook's Metaverse?

Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?

Nov 2, 2021 •

October 2021

How Similar are NFT Projects to MLMs?

Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?

Oct 5, 2021 •

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