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2022 Year in Review
Favorite reads, reflections and media of 2022
Kushaan Shah
Dec 31, 2022
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2022 Year in Review
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October 2022
Why Our Morbid Curiosity Leads Us To True Crime
What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
Kushaan Shah
Oct 21, 2022
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Why Our Morbid Curiosity Leads Us To True Crime
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July 2022
Can BeReal Deliver On Its Promise?
The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?
Kushaan Shah
Jul 1, 2022
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Can BeReal Deliver On Its Promise?
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May 2022
How Did Taco Bell Nail The Mexican Pizza Comeback?
The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
Kushaan Shah
May 23, 2022
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How Did Taco Bell Nail The Mexican Pizza Comeback?
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March 2022
Does Twitter Really Need More Long-Form?
Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
Kushaan Shah
Mar 15, 2022
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Does Twitter Really Need More Long-Form?
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February 2022
Can The Early Internet Explain Crypto Adoption?
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Kushaan Shah
Feb 18, 2022
15
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Can The Early Internet Explain Crypto Adoption?
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January 2022
Why Does Sonic Branding Matter?
Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Kushaan Shah
Jan 20, 2022
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Why Does Sonic Branding Matter?
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December 2021
2021 Year in Review
Favorite writing, reading, and newsletters of 2021
Kushaan Shah
Dec 30, 2021
10
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2021 Year in Review
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Is There a Cooler Future for Giving Gifts?
Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Kushaan Shah
Dec 22, 2021
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Is There a Cooler Future for Giving Gifts?
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November 2021
Is There Hope for Facebook's Metaverse?
Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?
Kushaan Shah
Nov 2, 2021
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Is There Hope for Facebook's Metaverse?
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October 2021
How Similar are NFT Projects to MLMs?
Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?
Kushaan Shah
Oct 5, 2021
9
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How Similar are NFT Projects to MLMs?
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September 2021
Why Do We Love Mascots?
Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a big impact?
Kushaan Shah
Sep 29, 2021
8
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Why Do We Love Mascots?
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