Favorite reads, reflections and media of 2022
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October 2022

What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
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July 2022

The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?

May 2022

The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?

March 2022

Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
1

February 2022

Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
1

January 2022

Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
2

December 2021

Favorite writing, reading, and newsletters of 2021
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Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?

November 2021

Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?

October 2021

Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?

September 2021

Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a big impact?