Marketing Mind Meld
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Venmo shocked the world with a free money giveaway, many praising its marketing. But can free money be a full proof marketing incentive?
Jul 16Comment 2Share
SMS is a tough and sensitive channel to plan around - is there a formula for the ecommerce brands that get it right?
Jun 25CommentShare
We spend thousands of dollars on a product that is essentially available for free - why are we so seduced by fancy water brands?
Jun 11CommentShare
They've broken records, sparked a successful partnership with Mcdonald's and have one of the largest fanbases in the world - how did BTS even get here?
May 28CommentShare
We see billboards, signs, and advertisements on the go every single day - but what separates the memorable from the forgotten?
May 19Comment 2Share
Racket is looking to launch mini podcasts into the mainstream - can they change the creator and consumer landscape for audio?
Apr 29CommentShare
Most us have probably overspent at the grocery store or spent weeks eating things we knew were unhealthy - what subconscious secrets drive our relation…
Apr 14Comment 1Share
Games like Roblox and Fortnite have brought the concept of the Metaverse into the mainstream - but what does the vision for a Metaverse mean for the fu…
Apr 1Comment 1Share
From March Madness upsets, to startup garage stories and Rocky movies, we tend to always side with the underdogs - what does this tell us about humans?
Mar 25Comment 2Share
Twitter will soon allow you to charge your followers for premium content - but is the move a promising one for creators?
Mar 16CommentShare
NFTs have become the newest topic of conversation in tech - but what is it about the dynamics of NFTs that have made them such a hot commodity?
Mar 4Comment 3Share
The joy of nostalgia can be a secret weapon for any brand - but is nostalgic marketing more misunderstood than we think?
Feb 26Comment 5Share
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