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#50: How Did Taco Bell Nail The Mexican Pizza Comeback?
The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
Kushaan Shah
May 23
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#50: How Did Taco Bell Nail The Mexican Pizza Comeback?
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#49: Does Twitter Really Need More Long-Form?
Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
Kushaan Shah
Mar 15
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#49: Does Twitter Really Need More Long-Form?
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#48: Can The Early Internet Explain Crypto Adoption?
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Kushaan Shah
Feb 18
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#48: Can The Early Internet Explain Crypto Adoption?
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#47: Why Does Sonic Branding Matter?
Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Kushaan Shah
Jan 20
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#47: Why Does Sonic Branding Matter?
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2021 Year in Review
Favorite writing, reading, and newsletters of 2021
Kushaan Shah
Dec 30, 2021
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2021 Year in Review
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#46: Is There a Cooler Future for Giving Gifts?
Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Kushaan Shah
Dec 22, 2021
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#46: Is There a Cooler Future for Giving Gifts?
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#45: Is There Hope for Facebook's Metaverse?
Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?
Kushaan Shah
Nov 2, 2021
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#45: Is There Hope for Facebook's Metaverse?
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#44: How Similar are NFT Projects to MLMs?
Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?
Kushaan Shah
Oct 5, 2021
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#44: How Similar are NFT Projects to MLMs?
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#43: Why Do We Love Mascots?
Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a profound impact?
Kushaan Shah
Sep 29, 2021
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#43: Why Do We Love Mascots?
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#42: Why Does Snark Pay Off in Social?
Brands like Wendys, Dennys, Steak-umm and Moonpie have all popularized irreverent humor as part of their social strategy - what makes this work?
Kushaan Shah
Aug 27, 2021
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#42: Why Does Snark Pay Off in Social?
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#41: Why Do We Love Limited Edition Drops?
Brands are making thousands off t-shirts and sneakers simply by making them scarce - what is it about a limited drop that sparks our excitement?
Kushaan Shah
Aug 10, 2021
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#41: Why Do We Love Limited Edition Drops?
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#40: Can Free Money Be Good Marketing?
Venmo shocked the world with a free money giveaway, many praising its marketing. But can free money be a full proof marketing incentive?
Kushaan Shah
Jul 16, 2021
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#40: Is Free Money Good Marketing?
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