Mind Meld

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The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
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Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
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Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
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Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
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Favorite writing, reading, and newsletters of 2021
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Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
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Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?
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Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?
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Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a profound impact?
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Brands like Wendys, Dennys, Steak-umm and Moonpie have all popularized irreverent humor as part of their social strategy - what makes this work?
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Brands are making thousands off t-shirts and sneakers simply by making them scarce - what is it about a limited drop that sparks our excitement?
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Venmo shocked the world with a free money giveaway, many praising its marketing. But can free money be a full proof marketing incentive?
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© 2022 Kushaan Shah
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