Mind Meld

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What do serial killer show binges, murder subreddits, and true crime podcast fan groups reveal about human impulses?
Kushaan Shah
12
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The hot new social media app has been touted as the anti-Instagram - but will the hype last for BeReal?
Kushaan Shah
9
The Mexican Pizza may have been Taco Bell's biggest bet gone wrong - what can we learn from the marketing of its return?
Kushaan Shah
12
Twitter's proposed Articles feature is another bet on long-form being part of the platform's future. Is this the right bet to make?
Kushaan Shah
9
1
Crypto's moment in the Super Bowl ads speculating about how it was the next big thing - but is crypto as revolutionary as the early internet?
Kushaan Shah
15
1
Netflix, HBO, and Microsoft all have taken advantage of it to win hearts and minds - but what exactly is the importance of sonic branding?
Kushaan Shah
13
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Favorite writing, reading, and newsletters of 2021
Kushaan Shah
10
1
Gifting is something we see as a typical norm but an area that has rarely been innovated. What's next for us?
Kushaan Shah
5
Facebook's rebrand is facing a mix of praise and skepticism for its new vision - is Zuckerberg making the right bet with the Metaverse?
Kushaan Shah
13
Suspicious MLMs have had some common elements: upfront investment, dreams of ownership and a community sell. Can NFT projects pass the sniff test?
Kushaan Shah
9
Some of our favorite household brands have used all sorts of mascots to help drive their brand visibility - why do mascots have such a big impact?
Kushaan Shah
8
Brands like Wendys, Dennys, Steak-umm and Moonpie have all popularized irreverent humor as part of their social strategy - what makes this work?
Kushaan Shah
15
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